Many ethical questions for planners frequently involve private practice: • As a planning consultant, am I supposed to buy drinks for public sector planners who are clients and/or potential clients at a conference reception as part of marketing? • The retired city planning director accepts a job as a consultant with a private planning firm. His first project is to respond an RFP from his former employer. Is this a conflict? • A planning consulting firm frequently submits proposals using subconsultants who are specifically qualified for the work. When they get the contract, they assign less qualified employees to the project. What are the ethical implications of this practice? This moderated panel discussion will examine situations common to private consultants (in contexts that also often include public sector planners) from a variety of perspectives, taking into consideration several variables. Audience members will also be invited to submit their ethical questions electronically for the panel to discuss. This session will familiarize attendees with the standards of ethical behavior according to the AICP Code of Ethics and Professional Conduct and the nuances of applying the Code appropriately and responsibly.