The AICP Code of Ethics directs us to, “seek social justice by working to expand choice and opportunity for all persons, recognizing a special responsibility to plan for the needs of the disadvantaged and to promote racial and economic integration. We shall urge the alteration of policies, institutions, and decisions that oppose such needs.” How do we as planners help our communities become more equitable and just? It might be easy to say “don’t discriminate”, but how do we truly confront discrimination if we do not talk about its flipside, “privilege”. One side of discrimination is that someone is suffering from an “unearned disadvantage”. The flipside is “privilege” where someone is benefitting from an “unearned advantage”. These are difficult conversations and ones that can make people uncomfortable, uneasy, defensive, or illicit feelings of guilt. In this session we will discuss the role of planners in such conversations and how we can guide such conversations in constructive ways. We will provide strategies for avoiding pitfalls and showcase activities that can help people understand their own and others’ lived experiences.