Public engagement is a vital component of any planning project. As online tools become more sophisticated and accessible, planners are starting to use them in greater numbers to help them reach their communities more effectively. But, how do you know which ones to use when and how do you account for all the nuances of projects and locations? Drawing from case studies, and hundreds of collective years of experience, this session will focus on key principles that lead to successful online engagement. Topics will include: - Choosing the Right Tools at the Right Time in the Planning Process; - Setting Goals, Measuring for Success and Responding Accordingly; - Dealing with Outrage, Trolling and Other Over-Anticipated Issues; - Meeting Language Needs in the Community; - Merging online and In-Person Engagement Efforts. We will conclude with an introduction of the 10 Commandments of Online Engagement for Planners. Attendees will leave with this resource as a steady reminder of what we've seen work – and fail – in the online space. Hosted by APA's Northern New England Chapter.