Understanding the interplay of business competitiveness and community prosperity is an essential skill for economic development professionals, planners and city officials. In the global creative economy, location plays an ever more important part in both economic development and firm strategy. The right ecosystem can provide access to key customers and clients, talent pools, R&D assets and clusters of other companies. In The Rise of the Creative Class,
Richard Florida outlines the 4T's of economic development, -- technology, talent, tolerance and territory assets -- which represents a comprehensive strategy for organizations, cities, regions and countries to complete in the creative age.
This course, taught in three modules, will provide students with the framework and tools necessary to evaluate community competitiveness and locational assets in a shifting economic landscape. Participants who successfully complete the course will have a clear understanding of how to apply a "site-selection" approach to economic development strategy and business formation. This is just not a course just on academic economic theory but one that will focus on real-world factors impacting business location, competitiveness and prosperity.
Presented by Steven Pedigo of the Creative Class Group. Workshop qualifies for 3 CM credits for the low cost of $35 per workshop, garage parking included.